Author Platform. It’s a scary term for many writers. Platform is all important, they hear, but what is it really?

In this week’s episode of So You Want to Write a Book, we’re lifting the veil on author platform. What is it exactly? How big a role does social media play? What are the first two crucial steps a writer needs to take when thinking about her platform? We’ll hear advice from marketing strategist Michelle Melton Cox and learn about a free tool she’s developed that will dramatically simplify your platform building process.

This mini-show is for aspiring authors and readers, and for everyone who cares about being a better literary citizen. 

My goal is to break down the complex process of becoming an author so that you can finally write the book that’s been nagging or tugging at your heart. Even if you never plan to write a book, I’ll share tips that will help you become a more informed reader or a more effective writer in your work life. 

So take out your pen and notebook (okay, your phone or laptop!) and let’s get started!

Learn more about me and my book coaching secret sauce at

The Candy Factory Collective  

So You Want to Write a Book is produced by The Candy Factory Collective at the Candy Factory Coworking Campus in Lancaster, PA. Production support by Krisha Martzall, Jason Mundok, and Anna Tran. Administrative support by Anne Kirby, and Arianna Henderson.