Choosing a working title for your nonfiction manuscript even before you’ve written a single word can help you define your story, concept, or message.

In this week’s episode of So You Want to Write a Book, we’re talking book titles. Why they matter. Dos and Don’ts. Why you shouldn’t get too married to any one particular title. In a mini-coaching session with branding strategist Aimee McGrath, we’ll learn about her book idea and brainstorm some titles that can help her clarify the story she really wants to share.

This mini-show is for aspiring authors and readers, and for everyone who cares about being a good literary citizen.

My goal is to break down the complex process of becoming an author so that you can finally write the book that’s been nagging or tugging at your heart. Even if you never plan to write a book, I’ll share tips that will help you become a more informed reader or a more effective writer in your work life.

So take out your pen and notebook (okay, your phone or laptop!) and let’s get started!

Learn more about me and my book coaching secret sauce at

The Candy Factory Collective

So You Want to Write a Book is produced by The Candy Factory Collective at the Candy Factory Coworking Campus in Lancaster, PA. Production support by Anna Tran and Jason Mundok. Administrative support by Anne Kirby, Arianna Henderson, and Krisha Martzall.